The selection, quantity and timing of what your retailers/customers purchase from you is critical to their success. Your ongoing success is a direct result of your customers success. Therefore it makes great sense to assist your customers to buy better. Treat them as business allies not just business partners and strive to cause their relationship with your company to prosper.
Jbiz has all the functions and capabilities to enable your team to focus on marketing to one retailer/customer at a time. We call this Micro Marketing; it’s where the retailer is treated as if he’s the only customer you have. The retailer/customer is presented with a micro marketing plan as part of your sell in of the new season’s range.
JBiz generated ranging proposals
Managers and sales reps can build range proposals directly from JBiz. These proposals are based on the customer’s purchase history for a selected season and the items in this historic season are replaced with new season’s items to produce the proposal.
All timings, colour/size patterns and quantities are exactly reproduced in detail and summarised by category and delivery month. Any anomalies can then be edited out and an ideal proposal produced for presentation as part of the micro marketing plan.
Experience has shown that most retailers/customers find the proposals valuable and base their indent orders on them. In some divisions indent volumes have increased by 67% overall, thereby significantly de-risking the business.
JBiz Range Proposals are designed to assist you and your allies use good judgment to achieve sustainable growth through buying acumen.